Case Study: Aura Bus Rental
– Turning Google into a Lead Engine (Summary) Client Overview Aura Bus Rental is a Saudi‑based transportation company offering bus rental for corporate clients, events, tours, and group travel. They partnered with DMIndex to make Google a dependable source of new business.
Challenge- Weak online presence and low visibility in search/local results – Under-optimized Google Business Profile (hard to find on Maps) – No consistent, trackable system for generating leads Strategy
1. High-Converting Website – Structured clear service and route pages – Added strong CTAs (quote forms, phone, WhatsApp) – Improved copy, layout, and mobile performance to convert visitors into leads
2. Google Business Profile Optimization – Completed and optimized listing (categories, description, services, photos) – Targeted local bus rental keywords for Maps and local search – Implemented a reviews strategy to boost trust and clicks
3. Google Search Ads – Built campaigns around high-intent bus rental and corporate transport keywords – Wrote intent-matched ad copy with clear value props and CTAs – Set up conversion tracking (forms, calls, key on-site actions) – Continuously optimized keywords, bids, and ad variations for better CPL
Results
– Digital campaigns began consistently delivering high-quality, ready-to-book leads – Online presence became a major driver of new business – Around 50% of total leads now come from DMIndex-managed digital campaigns, at a cost per lead that supports strong profitability Why It Worked – Website, Google Business Profile, and Google Ads worked as a single, aligned system – Focus on high-intent searches in Aura’s service areas – Conversion-focused landing experience and strong local presence in Maps – Ongoing optimization to improve cost per lead and scale what works