Case Study: Pakistan Polio Programme – SEO & YouTube Growth (Summary)
Client: The Pakistan Polio Programme needed to improve its digital reach to combat misinformation, educate parents, and support vaccination campaigns across Pakistan. Objectives- Increase organic visibility for polio and vaccine-related searches (English + Urdu). – Drive parents, caregivers, and health workers to official, trustworthy content. – Grow YouTube as the main channel for explainer videos, myth-busting, and campaign updates.
Approach – Conducted keyword and audience research around polio, vaccine safety, schedules, and myths. – Re-structured content into clear SEO hubs (About Polio, Vaccine Safety, Campaigns, Resources). – Optimized on-page SEO (titles, headings, FAQs, schema) and fixed technical issues (speed, mobile UX, hreflang). – Audited and repositioned the YouTube channel with clear pillars: explainers, field stories, myth-busting shorts, and campaign updates. – Optimized video titles, descriptions, thumbnails, and playlists; embedded videos on key pages; cross-promoted via partners and social.
Results
– Organic traffic to polio-related pages: +90% in 6–9 months. – Non-branded keywords in Top 10: from A to B.
– YouTube Views:
views within 30 days. This combined SEO + YouTube strategy helped the Pakistan Polio Programme become more visible, more trusted, and more effective in reaching the audiences that matter most.