Case Study: Saam Cosmetics – Profitable Facebook Sales Campaigns—
Overview Brand: Saam Cosmetics Industry:
Skincare & Makeup (E‑commerce)
Goal: Increase online sales and build a predictable acquisition system using Facebook Ads. —
Challenge Before running structured Facebook campaigns, Saam Cosmetics faced: – Unpredictable sales (relying on organic reach and influencers). – Poor results from boosted posts with no real targeting or tracking. – Almost no remarketing to visitors who didn’t buy.
— Strategy
1. Fix Tracking & Setup – Installed/optimized
Facebook Pixel and Conversion API on the store. – Tracked key events: ViewContent, AddToCart, InitiateCheckout, Purchase. – Synced product catalog for dynamic ads.
2. Full-Funnel Campaign Structure Top of Funnel (Prospecting):
– Objective: Purchases. – Audiences: Interest-based (beauty, skincare, makeup), lookalike of past buyers, then broad. – Creatives: UGC videos, product demos, before/after images. –
Middle of Funnel (Warm): – Website visitors & social engagers. – Content: Reviews, testimonials, ingredient benefits. – Bottom of Funnel (Remarketing): – Added-to-cart and checkout abandoners. – Dynamic Product Ads showing products viewed/abandoned. – Incentives: free shipping threshold, small discounts, bundles.
3. Ongoing Testing & Optimization – Tested multiple hooks, formats (video, carousel, image), and audiences. – Shifted budget into best-performing ads and audiences. – Scaled budgets gradually to avoid resetting the learning phase. — Results (Example figures – replace with real numbers) In 90 days: –
Revenue from Facebook Ads: +220% vs. previous 90 days. –
ROAS: Improved from ~1.2x to 4.0x+. – Cost per Purchase: Reduced by ~50%. –
New Customers: +180% increase. Funnel highlights: – Prospecting campaigns:** ~3x ROAS, strong source of new customers. –
Remarketing campaigns:
5–7x ROAS, especially from cart recovery DPAs. — Key Learnings – Focusing campaigns on conversions (purchases) instead of boosts or engagement changed results dramatically. – A full funnel (cold, warm, hot audiences) outperforms one broad campaign. – UGC and real-life product demonstrations worked better than polished studio shots. – Consistent testing and scaling winners was crucial to long-term performance. — If you share your real numbers (spend, ROAS, timeframe), I can rewrite this as a final, ready-to-publish case study for Saam Cosmetics.