Short Case Study: Social Media Campaign to Raise Voting Awareness
Client: Non-partisan initiative “VoteAware” Agency: DMIndex
Platforms: Facebook, Instagram, Twitter —
1. Background & Objective Ahead of a national election, VoteAware partnered with DMIndex to run a neutral, information-focused campaign. Primary goals: – Increase awareness of voter registration deadlines and voting dates – Simplify key “how to vote” information – Motivate citizens to check their registration status and show up on election day —
2. Strategy Audience Focus (Broad & Non-Partisan) – Citizens eligible to vote in the upcoming election – Social-media-active users in urban and semi-urban areas Content Pillars
1. Information: – Clear posts on “How to Register,” “What to Carry,” “Key Deadlines” – Infographics simplifying processes and FAQs
2. Engagement: – Hashtag campaign: MyVoteMyVoice – User-generated content: “Why I Vote” stories and short videos
3. Motivation & Reminders: – Countdown posts to registration deadline and election day – Short reminder videos stressing the importance of participation
Platform-Specific Approach –
Facebook: Longer explainers, registration FAQs, event pages for offline awareness drives –
Instagram: Reels, stories with polls/quizzes, carousel infographics
– Twitter: Quick updates, threads answering common questions, live Q&A sessions with election volunteers —
3. Execution – Built a 6-week content calendar leading up to election day – Ran low-budget awareness ads boosting best-performing posts on Facebook & Instagram – Used pinned tweets/threads on Twitter for critical information – Collaborated with local, non-partisan influencers to share neutral “Go Vote” messages —
4. Results* (Illustrative) Over 6 weeks, the campaign achieved: – Reach: – Facebook & Instagram combined: ~750,000 unique users – Twitter impressions: ~300,000 –
Engagement: – 35,000+ likes, comments, shares – 5,000+ uses of the hashtag
MyVoteMyVoice – Significant saves and shares of “How to Vote” carousels –
Action Indicators: – 18,000+ clicks to official voter information/registration websites – Noticeable spikes in traffic to official election commission resources on days with coordinated reminder posts \Replace with actual numbers if you have them. —
5. Key Takeaways – Simple, visual “how-to” content drove the most shares and saves – Reminder posts tied to real deadlines saw the highest click-through rates – Consistent messaging across Facebook, Instagram, and Twitter built familiarity and trust around a neutral, pro-participation message If you share your real metrics (reach, clicks, dates, country), I can adapt this into a customized, ready-to-use case study for your portfolio or presentations.