Google Ads (PPC)

Starter

Basic campaign setup
Up to 20 keywords
Ad copy creation (2 ad variations)
Basic conversion tracking setup
Monthly performance report

Value: Provides a foundation for Google advertising, driving initial traffic and generating basic leads.

Growth

Multiple campaign setup (Search, Display or Remarketing)
In‑depth keyword research (up to 50 keywords)
A/B testing of ad copy (3–4 ad variations)
Advanced conversion tracking and goal setting
Landing page optimization recommendations
15‑day performance reports and strategy adjustments

Value: Gives your business a professional Google Ads approach designed to grow traffic and conversions.

Premium

Comprehensive campaign setups across all relevant channels (Search, Display, Shopping, YouTube)
Extensive keyword research and competitive analysis
Dynamic ad creation and advanced A/B testing
Advanced conversion tracking, including e‑commerce and phone call tracking
Dedicated landing page optimization and CRO (Conversion Rate Optimization) support
Weekly performance reports, in‑depth analysis, and proactive strategy adjustments
Dedicated account manager for ongoing support and consultation

Value: A complete Google Ads solution, maximizing ROI through advanced strategies, dedicated support, and continuous optimization.

What are Google Ads?

Google Ads is an online advertising platform created by Google, where advertisers pay to display short classified ads. These ads can include services, product listings, video content, and much more. They operate on a “pay per click” basis, meaning you only pay when someone clicks on your ad.

Google Ads offers various formats, including “Search Ads” (which use keywords that users search for), “Video Ads,” and “Banner Ads,” allowing you to tailor your advertising to your business needs. With a well‑executed Google Ads campaign, your brand can gain visibility not just on Google Search and Google Maps, but also across numerous Google search partners.

Whether it’s YouTube or Google Shopping, your ad can reach users searching for terms related to your campaign’s keywords. When done effectively, Google Ads can significantly drive your business growth.

Just some of the benefits of Google Ads

For years, we’ve assisted businesses in maximizing their Google Ads potential. From attorneys to rehab centers and many others, we leverage Google Ads to help our clients grow.

One of the key advantages of Google Ads is their ability to attract what are known as “high‑intent customers.” When potential customers research a product, their intent to purchase is often strong. If someone searches for a specific product, they know exactly what they want and are looking for the right option to buy. When managed properly, Google Ads can ensure that your product is visible to them during this crucial decision‑making phase.

These ads can also do more than just connect with high‑intent users. Retargeting campaigns through the Google Display Network can be used to follow up with potential customers later, guiding them further down the sales funnel and increasing the chance they become paying customers.