Case Study: Dubai Transportation Company – Local SEO & Google My Business Optimization
(Summary)
Client A Du bai‑based transportation company offering airport transfers, corporate staff transport, and on‑demand city rides needed to improve its online visibility and capture more high‑intent local leads directly from search and Google Maps. Objectives – Increase organic visibility for Dubai transportation, airport transfers, and staff transport keywords.
– Improve rankings and engagement from Google Maps/Google Business Profile (GBP). – Drive more calls, direction requests, and booking form submissions from local search. Approach – Conducted keyword and audience research around “airport transfer Dubai”, “staff transportation Dubai”, “corporate bus service Dubai”, and related local intent queries.
– Re‑structured core service pages with clear on‑page SEO: localized titles, headings, FAQs, internal links, and schema markup focused on Dubai and nearby areas. – Created and optimized dedicated landing pages for priority locations (e.g., business districts, free zones, and major residential areas). – Fully overhauled Google Business Profile: correct primary/secondary categories, service areas, business description, services, UTM‑tagged links, and booking CTAs. – Implemented a consistent posting strategy (offers, updates, FAQs) and added high‑quality photos of vehicles, drivers, and routes. – Launched a review acquisition and response framework targeting existing corporate clients and frequent riders to build social proof and relevance.
Results – Local/map pack rankings:
Top‑3 visibility for 15+ high‑intent keywords (e.g., “airport transfer Dubai”, “staff transportation company Dubai”) within 4–6 months. – Organic traffic from Dubai‑based searches:
approximately +90–110% growth over 6 months. – Actions from Google Business Profile: calls and direction requests up by ~150%, with calls increasing from ~40/month to 100+ per month. – Lead quality: higher share of direct corporate and airport transfer inquiries, reducing dependence on aggregators and discount platforms. This combined local SEO + Google Business Profile optimization made the transportation company more discoverable, more trusted, and far better positioned to capture high‑value local demand in Dubai.